Cliché alert: if you want to think outside the box, you need to hire an outsider
A good freelance copywriter does a lot more than stringing words together. They also contribute invaluable outside perspective which adds a useful extra dimension to your marketing. Because freelance copywriters have other clients too, they are constantly accumulating different insights which enhance the service you receive.
Hiring a freelance copywriter is beneficial to your budget too. You only pay for the time you use, avoiding the financial and legal commitments of taking on an employee. A higher hourly rate for a good quality freelancer is the most cost-effective way to attain top-quality performance.
Freelance copywriters are used to being thrown in at the deep end. No matter what line of business you’re in, a good freelance copywriter will quickly get to grips with it and work with you to formulate the right messaging for your needs.
Great copywriting is all about context. When you’re at Mile 24 in the London Marathon, this is a well-placed thought.
Tell me about what you do.
And I’ll show you the best way to tell everybody else.
Envisage yourself in pole position.