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Why hire a freelance copywriter?

/Why hire a freelance copywriter?
Why hire a freelance copywriter?2017-02-11T15:21:02+00:00

Cliché alert: if you want to think outside the box, you need to hire an outsider

A good freelance copywriter does a lot more than stringing words together. They also contribute invaluable outside perspective which adds a useful extra dimension to your marketing. Because freelance copywriters have other clients too, they are constantly accumulating different insights which enhance the service you receive.

Hiring a freelance copywriter is beneficial to your budget too. You only pay for the time you use, avoiding the financial and legal commitments of taking on an employee. A higher hourly rate for a good quality freelancer is the most cost-effective way to attain top-quality performance.

Freelance copywriters are used to being thrown in at the deep end. No matter what line of business you’re in, a good freelance copywriter will quickly get to grips with it and work with you to formulate the right messaging for your needs.


Great copywriting is all about context. When you’re at Mile 24 in the London Marathon, this is a well-placed thought.

Tell me about what you do.
And I’ll show you the best way to tell everybody else.


Envisage yourself in pole position.

Successfully marketing your business requires clear, concise, customer-focussed messaging. This can be surprisingly difficult to achieve when you’re too close to the action. If you’ve put your heart and soul into developing a product, the odds are stacked against maintaining the ability to see it through your customers’ eyes.

The same challenge applies to every type of operation. From ambitious start-ups to established players and well-known brands, the clarity of mind which is essential for connecting with your audience is unlikely to come from within.

It’s time to bring in my brain.

My brain listens to your story, analyses your input and aligns it with your goals. Cutting through distractive influences which may cloud your internal team’s clarity, it rationally maps out the touchpoints between what you offer and what actually interests your customers.

By weeding out ineffective details so the most persuasive features come to prominence, my brain distils your proposal’s elements into a tangible business case. It then composes your messages in the best way to get the point across. So you can focus on delivering on your promises, instead of trying to identify them.

Ready to discover your story? Borrow my brain!

It’s all about the brief

To get the most out of your freelance copywriter, you need to brief them well. This means being clear about your objectives, complete with your input and organised in your process. If you’ve never done this before, it might be a bit of a learning curve. But if you’re lucky enough to find an extensively experienced copywriter, you’ll be guided smoothly through.

You guessed it. My brain is perfect for the job!

Discover what my brain can do for you

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