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Projects – test

/Projects – test
Projects – test 2017-02-11T13:55:19+00:00

Current activities

My brain is continually busy with all kinds of different tasks and projects for a wide variety of clients. Here’s a snapshot of recent activity.

March 2016

For Lexon: product descriptions, promotional offer (creative editing)
For gauddi: customer communications (transcreation)
For NRC Group: media communications (transcreation)
For The United Nations: project campaign (transcreation)
For Maastricht University: internal project communications (transcreation)

April 2016

For Lexon: product descriptions (creative editing)
For CLB: product description (editing)
For PF Concept: sales brochure (original copy), eDM campaigns, customer communications (editing)

May 2016

For Lexon: product descriptions (creative editing)
For gauddi: web pages (editing)
For PF Concept: eDM campaigns (original copy)
For Maastricht University: internal project communications (transcreation)
For ADK: advertisement (transcreation)
For Strelka: sales brochure (editing)
For MOBGEN: editorial article (transcreation)

June 2016

For PF Concept: eDM campaigns (creative editing)
For RWE: Mission description (transcreation)
For City of Genk: VO script (editing) media and public communications (transcreation)
For TopMind: sales brochure (editing)
For Strelka: sales brochure (editing)
For State of Art: sales brochure (transcreation + creative editing)
For Peugot scooters: advertisement video (transcreation)

Copywriting disciplines

Creative editing
Editing client copy and supplementing with own input to create a more complete and compelling narrative.

Transcreation
Translating client copy from another language (usually Dutch) to English, while also adjusting word-choice and structural nuances as necessary, so the narrative is transitioned into a style which feels comfortable to native English speakers and carries international credibility.

Editing
Proof reading and making any necessary adjustments to client-supplied copy to ensure technical correctness, comfortable readability and logical narrative.

Original copy
Creating original copy based on client input and brief.

Initiated copy
Creating original copy to satisfy client brief using own input and research.

Conceptual copywriting
Devising and presenting concepts for promotional campaigns.

Discover what my brain can do for you

Copywriting services
Dutch to English
Content strategy
Website development
Interactive eBooks