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Projects

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Projects 2018-06-03T09:27:40+00:00

Copywriting projects

My brain has helped realise numerous projects over the years, contributing copywriting, content strategy, creativity, marketing know-how and invaluable outsider perspective. There’s so much going on, there’s little time for writing about these afterwards. Which is why it’s only made descriptions for a small, but quality, selection:

Current and recent activities

My brain is continually busy with all kinds of different tasks and projects for a wide variety of clients. Below is a snapshot of most recent activities.

May 2018

For Liberty Global: user interface messaging (original copy, editing, cross-team coordination)
For FrieslandCampina: internal communication (original copy, editing)
For Dutch Flower Group: internal & external communications (transcreation)
For R&G: promotional literature (creative editing)
For Innovation Booster: promotional literature (creative editing)
For City of Genk: promotional literature (transcreation)
For De Hooch: promotional literature (transcreation)

April 2018

For Liberty Global: user interface messaging (editing, cross-team coordination)
For FrieslandCampina: internal communication (original copy, editing)
For KOTUG: promotional literature (creative editing)
For NOM: promotional literature (transcreation)
For City of Genk: promotional literature (transcreation)
For (TBA) property development company: promotional materials (original copy)
For PF Concept: internal communications (editing)
For Authentic Models: client communication (original copy)
For TRCKtrace: promotional video VO script (creative editing)

March 2018

For City of Genk: promotional literature (transcreation)
For Authentic Models: website, client communication (original copy)
For FrieslandCampina: internal communication (original copy, editing)
For PF Concept: internal communications (original copy)
For Dutch Flower Group: internal communications (transcreation)
For R&G: blog article, internal communications (editing)
For Innovation Booster: blog articles (editing), website (original copy)
For (TBA) property development company: brand development literature (creative editing)

February 2018

For FrieslandCampina: internal communication (original copy, editing)
For PF Concept: internal communications, editorial articles (original copy)
For Sound of Data: editorial marketing articles (original copy)
For Dutch Flower Group: internal communications (transcreation)
For R&G: blog article, press release (editing)
For NIPO: client case study (editing)
For M&I Broadcast Services: website (original copy), whitepaper (content strategy)
For Innovation Booster: blog articles (editing), website (original copy)
For Invented 4 Kids: packaging materials (transcreation)
For (TBA) property development company: brand development literature (creative editing)

January 2018

For Authentic Models: website, client communication (original copy)
For PF Concept: press releases, editorial articles (original copy)
For Sound of Data: editorial marketing articles (original copy)
For Dutch Flower Group: promotional brochure, internal communications (transcreation)
For R&G: blog articles (editing)
For NIPO: product sales sheet (editing)
For M&I Broadcast Services: website (original copy)

December 2017

For Innovation Booster: website (original copy)
For Authentic Models: product brochure, website, client communication (original copy)
For PF Concept: internal communications (editing)
For Sound of Data: editorial marketing articles (original copy)
For Dutch Flower Group: internal communications (transcreation)
For R&G: website (editing)
For Sud Amsterdam: sales brochure, website 
(transcreation)
For Tony’s Chocolonely: promotional video subtitles (transcreation)
For State of Art: sales promo materials (transcreation)
For Invented 4 Kids: packaging materials (transcreation)

 

November 2017

For Innovation Booster: website (content strategy)
For Authentic Models: product brochure (original copy)
For NIPO: website (editing)
For ACT Commodities: corporate brochure (editing)
For PF Concept: internal communications (editing)
For Sound of Data: editorial marketing articles (content strategy)(original copy)
For Dutch Flower Group: internal communications (transcreation)
For R&G: website (original copy)
For Oracle: client communications (original copy)

 

October 2017

For Authentic Models: product brochure (original copy)
For NIPO: website (editing)
For ACT Commodities: corporate brochure (editing)
For PF Concept: media articles (original copy)
For Sound of Data: website (editing)
For Dutch Flower Group: internal & media communications (transcreation)
For R&G: website (original copy)

September 2017

For NIPO: customer communication (original copy)
For ACT Commodities: blog articles (original copy)
For PF Concept: sales literature (original copy)
For Oracle: client communications (original copy)
For Dutch Flower Group: media communications (transcreation)
For R&G: white paper (editing)

August 2017

For NIPO: marketing support literature (editing)
For CLB: website copy (editing)
For Valtech: communications (transcreation)
For PF Concept: sales literature (original copy), media communications (editing)
For Sound of Data: website (original copy)
For Oracle: client communications (original copy)
For Dutch Flower Group: industry promotion (transcreation)
For NOM: promotional literature (original copy)
For R&G: white paper (editing)

July 2017

For NIPO: marketing support literature (editing)
For Skydreams: marketing communications (original copy)
For ACT Commodities: statement/slogan development (original copy)
For PF Concept: sales literature (original copy)
For Sound of Data: website (content strategy) (original copy)
For Oracle: client communications (original copy)

June 2017

For State of Art: sales literature (transcreation) 
For PF Concept: sales literature (original copy)
For Sound of Data: website (content strategy) (original copy)
For Oracle: client communications (original copy)
For NOM: promotional literature (original copy)

May 2017

For NIPO: website (content strategy) promotional articles (creative editing)
For Skydreams: website
(original copy)
For PF Concept: industry communications (creative editing) sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For ACT Commodities: promotional literature (original copy)
For Sound of Data: website (content strategy)
For Oracle: client communications (original copy)
For Dutch Flower Group: internal communications (transcreation)

April 2017

For Skydreams: website (original copy)
For PF Concept: internal communications (editing) sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For ACT Commodities: recruitment literature (original copy)
For PF Concept: internal communications (editing) sales literature (original copy)
For Sound of Data: website (content strategy)
For Tug Training & Consultancy: sales literature (original copy)

March 2017

For Oracle: client communications (original copy)
For Skydreams: recruitment website (original copy)
For Sound of Data: website (content strategy)
For TopMind: promotional video voiceover script
(original copy)
For PF Concept: sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For Tug Training & Consultancy: sales literature (original copy)
For ACT Commodities:
recruitment literature (creative editing)

February 2017

For srprs.me: website (transcreation)
For City of Genk: promotional literature (transcreation)
For PF Concept: sales literature (original copy)
For Tug Training & Consultancy: sales literature (original copy)
For ACT Commodities: website (content strategy + original copy)

January 2017

For ACT Commodities: website (content strategy + original copy)
For City of Genk: promotional literature (transcreation)
For PF Concept: sales literature (original copy)
For Tug Training & Consultancy: sales literature (original copy)

 

 

Copywriting disciplines

Creative editing
Editing client copy and supplementing with own input to create a more complete and compelling narrative.

Transcreation
Translating client copy from another language (usually Dutch) to English, while also adjusting word-choice and structural nuances as necessary, so the narrative is transitioned into a style which feels comfortable to native English speakers and carries international credibility.

Editing
Proof reading and making any necessary adjustments to client-supplied copy to ensure technical correctness, comfortable readability and logical narrative. Can involve complete re-writing.

Original copy
Creating original copy based on client input and brief.

Initiated copy
Creating original copy to satisfy client brief using own input and research.

Conceptual copywriting
Devising and presenting concepts for promotional campaigns.

Content strategy
Mapping out positioning of content to facilitate logical reader journeys.

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