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Projects 2017-09-11T12:05:16+00:00

Copywriting projects

My brain has helped realise numerous projects over the years, contributing copywriting, content strategy, creativity, marketing know-how and invaluable outsider perspective. There’s so much going on, there’s little time for writing about these afterwards. Which is why it’s only made descriptions for a small, but quality, selection:

Current and recent activities

My brain is continually busy with all kinds of different tasks and projects for a wide variety of clients. Below is a snapshot of most recent activities.

September 2017

For NIPO: customer communication (original copy)
For ACT Commodities: blog articles (original copy)
For PF Concept: sales literature (original copy)
For Oracle: client communications (original copy)
For Dutch Flower Group: media communications (transcreation)
For R&G: white paper (editing)

August 2017

For NIPO: marketing support literature (editing)
For CLB: website copy (editing)
For Valtech: communications (transcreation)
For PF Concept: sales literature (original copy), media communications (editing)
For Sound of Data: website (original copy)
For Oracle: client communications (original copy)
For Dutch Flower Group: industry promotion (transcreation)
For NOM: promotional literature (original copy)
For R&G: white paper (editing)

July 2017

For NIPO: marketing support literature (editing)
For Skydreams: marketing communications (original copy)
For ACT Commodities: statement/slogan development (original copy)
For PF Concept: sales literature (original copy)
For Sound of Data: website (content strategy) (original copy)
For Oracle: client communications (original copy)

June 2017

For State of Art: sales literature (transcreation) 
For PF Concept: sales literature (original copy)
For Sound of Data: website (content strategy) (original copy)
For Oracle: client communications (original copy)
For NOM: promotional literature (original copy)

May 2017

For NIPO: website (content strategy) promotional articles (creative editing)
For Skydreams: website
(original copy)
For PF Concept: industry communications (creative editing) sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For ACT Commodities: promotional literature (original copy)
For Sound of Data: website (content strategy)
For Oracle: client communications (original copy)
For Dutch Flower Group: internal communications (transcreation)

April 2017

For Skydreams: website (original copy)
For PF Concept: internal communications (editing) sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For ACT Commodities: recruitment literature (original copy)
For PF Concept: internal communications (editing) sales literature (original copy)
For Sound of Data: website (content strategy)
For Tug Training & Consultancy: sales literature (original copy)

March 2017

For Oracle: client communications (original copy)
For Skydreams: recruitment website (original copy)
For Sound of Data: website (content strategy)
For TopMind: promotional video voiceover script
(original copy)
For PF Concept: sales literature (original copy)
For City of Genk: promotional literature (transcreation)
For Tug Training & Consultancy: sales literature (original copy)
For ACT Commodities:
recruitment literature (creative editing)

February 2017

For srprs.me: website (transcreation)
For City of Genk: promotional literature (transcreation)
For PF Concept: sales literature (original copy)
For Tug Training & Consultancy: sales literature (original copy)
For ACT Commodities: website (content strategy + original copy)

January 2017

For ACT Commodities: website (content strategy + original copy)
For City of Genk: promotional literature (transcreation)
For PF Concept: sales literature (original copy)
For Tug Training & Consultancy: sales literature (original copy)

December 2016

For State of Art: promotional literature (transcreation)
For ACT Commodities: website (content strategy + original copy)
For PF Concept: internal communications, client communications, sales literature (original copy)
For City of Genk: promotional literature (transcreation)

November 2016

For Concur: client communications (original copy + transcreation)
For Wuunder: website, app and email communications (transcreation)
For PF Concept: marketing strategy consultation, internal communications, sales literature (content strategy + original copy)
For ChocDecor: website (original copy)
For ACT: website (content strategy + original copy)

October 2016

For Concur: promotional literature (creative editing)
For PF Concept: internal communications, sales literature (original copy + editing)
For Wuunder: website, client communications
 (transcreation + creative editing)
For “Building industry new venture”: website, client communications (original copy)
For ChocDecor: website (original copy)

September 2016

For Philips: internal communications (Intranet Transition team) (editing + initiated copy)
For PF Concept: sales brochures (original copy)
For “Entertainment industry new venture”: website
(creative editing)


 

Copywriting disciplines

Creative editing
Editing client copy and supplementing with own input to create a more complete and compelling narrative.

Transcreation
Translating client copy from another language (usually Dutch) to English, while also adjusting word-choice and structural nuances as necessary, so the narrative is transitioned into a style which feels comfortable to native English speakers and carries international credibility.

Editing
Proof reading and making any necessary adjustments to client-supplied copy to ensure technical correctness, comfortable readability and logical narrative.

Original copy
Creating original copy based on client input and brief.

Initiated copy
Creating original copy to satisfy client brief using own input and research.

Conceptual copywriting
Devising and presenting concepts for promotional campaigns.

Content strategy
Mapping out positioning of content to facilitate logical reader journeys.

Discover what my brain can do for you

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