This American owned marketing company (now called Must Have perennials™) administrates permissions and royalties for producing and selling patented varieties of garden plants. Its value-add is the provision of marketing support all through the supply chain. From plant breeder, to commercial grower, to retailer, to commercial landscapers, garden designers and home gardeners.
As a globally operating business, Blooms of Bressingham’s success relied upon international cooperation. As a member of its marketing nucleus, I was part of a team comprised of people living in the USA, UK, the Netherlands and across other parts of Europe. For 7 years, I collaborated with them and numerous stakeholders to create marketing materials and secure publicity, with integral involvement in discussions about alignment of operations.
Highlight achievements from this involvement include: