If good copywriting was as effortless as the end result makes it look, there’d be no need for people like me. But, as my clients already know, there’s a lot more to effective communication than good grammar and keywords.
Reaching that sweet spot where you and your audience truly connect comes through combining a broad range of skills and experience. It’s built on a foundation of marketing know-how, business appreciation and ability to empathise with any audience. All bound together via a passion for choreographing language.
Having been in this game over 20 years, I can proudly lay claim to all these qualities. Together with an ongoing hunger to learn. And although my British upbringing tells me it’s not polite to boast, I know it’s what you’re here to find out 🙂