To introduce themselves to the world, TTC needed to communicate a complex and multifaceted message to many different types of businesses. They decided to do this through creating a whitepaper booklet laying out the necessity for the safety, efficiency and financial benefits realized through their services. This had to resonate with each of the potential client types by instilling confidence in TTC’s ability, without having a promotional slant.
To achieve this, I worked together with two highly experienced trainers / consultants from TTC and freelance communications professional Marjolein van Herel to extract the relevant information and present it in an appropriate manner for the industry. This was a challenging task which meant striking a fine balance between technical explanation, business interest and international readability. To complement the whitepaper, we also worked together to distil and adapt its content into a promotional summary folder for distribution at trade shows.