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Past assignments
April 2014
Written brochures for Douwe Egberts Professional
Transcreation for KAYAK.com, McDonalds, KLM,

March 2014
Written editorial article about baggage handling systems for Vanderlande Industries
Edited editorial articles for Damen Serivices
Transcreation for Pickwick Tea
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February 2014
Written advertisements for KLM Sky High Gift Collection
Transcreation for KAYAK.com, McDonalds, Pickwick Tea
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January 2014
Transcreation for Unox, KAYAK.com, Cup-a-Soup, Pickwick Tea, Lays, KLM
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November 2013
Participated in Brand Refresh workshop at Philips, providing words to define strategy attributes and creative platform for domestic appliances.
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October 2013
Written sales materials for Audion, a manufacturer of packaging and machines.
Written article about centrifugal oil filters for Damen Services (maritime industry) website.
Edited web content for Catchii handpainted tableware
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September 2013
Written sales materials for CLB, a developer of integrated communication systems for the healthcare sector.
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August 2013
Written advertisement copy for Kenz Cranes.
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July 2013
Written voice-over script for promotion video for id-me biometric authentication systems.
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June 2013
Written a number of articles & press releases promoting Geranium Rozanne following her victory in the Chelsea Flower Show Plant of the Centenary, plus continuing to produce various materials and manage projects for Blooms of Bressingham plants.
New Damen Services website is now live.
Compiled after-sales booklet for Nordic Fire diamonds by Crisdiam.
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May 2013
In collaboration with Beautiful Technology, turned a simple time-lapse video into a branded marketing story for GraftedVeg.com.



Promoting Geranium Rozanne for Blooms of Bressingham in the quest to be voted the RHS Chelsea Flower Show Plant of the Centenary. Writing web content, press releases, direct marketing, internal communications, social media advertising and more.
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April 2013
Written new web content for maritime industry company Damen Services.
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February 2013
Written online banner and Facebook advertisements for Heineken.
Written editorial article for Erasmus Centre for Strategic Philanthropy Insight magazine.
Written editorial article for Rotterdam School of Management Insight magazine.
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January 2013
Writing English subtitles for Dutch narratives on promotional videos for homeware retailer Riviera Maison.
Witten descriptions for products being entered into Red Dot Design Awards by PF Concept.
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November 2012
Written voiceover narrative for Heineken promotional video.
Writing new brochure and web content for imprintable sustainable fashion company Stanley & Stella.
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October 2012
Worked with Philips to develop texts for their 2012 online Movember project.
Wrote new web copy for Douwe Egberts Professional.
Writing products catalogues and direct marketing emails for PF Concept.
Translated brochures for property development projects 44/floors and Nowadays.
Article (ghost-written) on Sustainable Revenue Management published in Rotterdam School of Management's Insight magazine.
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September 2012
Working with ANPinOpdracht editing press releases and web copy for one of their clients.
Writing articles about implications of research for business for Rotterdam School of Management's Insight magazine.
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August 2012
Planned, wrote and directed creation of the Horticulture Industry's first iBook for Blooms of Bressingham via new cooperative venture eBookDone. Find out more about making eBooks.



Written introductions and mood texts for PF Concept's 2013 promotional goods catalogues.


27th July - 12th August 2012
Worked at the Olympics as part of the new media team together with Getty Images and the Press Association, updating content and performing Quality Assurance for London2012.com.

That's me wearing the cap, enjoying after-work drinks against the mighty backdrop of the Olympic Stadium.
Proud to have been one of the 70,000 GamesMaker volunteers.

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June 2012
Working together with Paul from Beautiful Technology to create iBook for Blooms of Bressingham.
Written advertorial for Amsterdam Jewel Cruises to appear in KLM in-flight magazine Holland Herald.
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April - May 2012
My article 'How to Brief a Copywriter' was published on How To Work With Freelancers
Continued working for regular clients including IBM, Duvel-Moortgat Breweries, Blooms of Bressingham, STX Services and 44/floors.
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March 2012
Writing and editing articles for Rettig ICC's Clever magazine.
Developing business promotion strategy, web content strategy and copywriting website and direct marketing for Beautiful Technology
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February 2012
Writing web content about milk frothers and coffee serving equipment for Foremost
Writing print advertisements and web banners for Elsevier's BiggerBrains.com
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January 2012
Developing web copy for Elsevier's Biggerbrains project
Writing new web copy for agri-commodities broker CB Tradelink
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December 2011
Writing whitepaper about Context Enhanced Authorization for IBM
Developing corporate slogan for Duvel Moortgat breweries
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October 2011
Writing various communications for IBM.
Compiling project descriptions for Sikkens professional paints & coatings reference book.
Written an advertisement for the Elsevier project "Biggerbrains".
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August 2011
Planning and writing website content for sustainable commodities broker STX Services.
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July 2011
Writing more invitations to Xeikon B2B promotional events.
Writing print advertisement for Duvel Collection limited edition beer glasses.
Writing B2B brochure for Douwe Egberts Cafitesse Experience venue and program.
Writing coffee descriptions for Douwe Egberts coffee blends.
Written B2B sales brochures for It's Better Grafted grafted vegetable plants.
Supervising development of GraftedVeg.com website.
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June 2011
Writing brand descriptions for PF Concept's new promotional gifts catalogue.
Worked with Tribal DDB on Facebook promotion proposal for Gucci Guilty Intense fragrance.
Supervised development of new Blooms of Bressingham European website.
Written copy for new Blooms of Bressingham European website.
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April 2011
Written promo brochure for Douwe Egberts professional automatic coffee machines.
Written invitations to various Xeikon educational/promotional events
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March 2011
Writing web content for GraftedVeg.com
Writing more articles for "The Duvel Gazette"
Planning and writing Direct Mail campaign for Xeikon
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January 2011
Planning a new website for the garden plant brand, Blooms of Bressingham
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December 2010
Written articles for The Duvel Gazette (promotion tool for Duvel Belgian beer)
Devised through-the-line marketing strategy for grafted vegetable plants on behalf of Hishtil.
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November 2010
Written trade press advertisement for Xeikon professional printers
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October 2010
Written Glamping lifestyle brochure to promote State of Art fashion label.
Written web content and hard-copy brochure for Euryton Trust Management.
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September 2010
Written marketing and demonstration materials to support Xeikon Café event "Effective Communication in Today's Retail Market".
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August 2010
Working with Philips creating "Brand Design Experience" information illustration document to aid development of Radiology products.
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August 2010
Devising cooperative promotion strategies for a team of businesses supplying the gardening industry.
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June 2010
Written copy for Sikkens paint advertisements.
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May 2010
Written copy for KLM's Journey's of Inspiration website and social media feeds. (Campaign not yet online.)
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May 2010
Written copy for packaging for 'Paul Bocuse' kitchen knives.
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May 2010
Upgrade for PlantConcierge.com (my own site) completed.
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April 2010
Writing consumer brochure for Philips Ambilight televisions, via Tribal DDB.
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March 2010
Working with Philips to improve structure and functionality of DirectLife members' website.
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For more....see other pages (scroll up & see top right for menu)


Proud outside-work achievements
Aoril 2014


December 2013 - April 2014
Training to run the London Marathon on 13th April, raising money for St. John Ambulance.
In addition to frequently being the front-line first-aid service and many public events, St. John Ambulance provide training to individuals, businesses and schools across the UK, giving ordinary people the skills that can make the difference between life and death.
All contributions gratefully received! You can sponsor me via VirginMoneyGiving.
    
July-August 2012
Was one of the 70,000 GamesMaker volunteers at the London 2012 Olympic Games, working in the Main Press Centre together with the Press Association and Getty Images updating content and performing Quality Assurance for London2012.com.

October 2011
Completed  Palma (Mallorca) Half Marathon on 16th October.

February 2011
Ran Malta Half Marathon

December 2010
Took Spanish lessons with Isabel León, who I highly recommend as a teacher. A former member of the UK examining board for GCSE and A-levels, she's fully qualified to teach Spanish as a Foreign Language. Having lived in London, she can explain things in English if required. Isabel is currently based in Mallorca, Spain, but can also give lessons online via Skype. See her website Coniodiomas.com

October 2010
Completed 3 Half Marathons in 29 days - Great North Run (England) Zilveren Kruis Achmea Loop (Netherlands) and Palma Half Marathon (Mallorca, Spain).

November 2009
Completed the New York City Marathon in 5 hours 32 mins.